What reasons do you give to your clients to explain why they should have a digital presence on the web?
You too can benefit from them. You can create a good first impression by being active on social media and in search engines. This shows that you are “walking the walk” when it comes to creating a successful online presence. Businesses will be more likely to hire your digital marketing agency in order to grow theirs.
Digital marketing is an industry that is highly competitive. You will be pushed down the list of considerations if you are unable to demonstrate your value.
We have listed seven tips that are proven to work for promoting your digital marketing agency in Australia.
Choose a niche
When digital marketing agencies focus on one client base or type of service, they have a greater chance of scaling (e.g. Construction or healthcare, “B2B”, “B2C”, digital campaigns or influencer engagement.
They can streamline their internal processes, creative and messaging because they deliver marketing solutions regularly to the same audience. It allows for the development of deep domain expertise as well as an efficient service delivery model, which are great for customer satisfaction and retention.
Focusing on a specific market or service allows you to create more effective strategies and content. Your expertise and resources will be concentrated. It’s also easier to stay on top of industry trends, customer competition, and market influencers.
Share thought leadership content
It is important to use your employees’ voices in addition to creating a unique company voice. When they share original thoughts leadership, each individual can act as a distribution channel.
Encourage employees to share their thought leadership can be a win for both parties.
It gives the employee a chance to be creative, and consolidate his or her unique perspective. They can then share this information with their colleagues to increase their credibility and expand their influence. The CEO and department heads should be able to express their thoughts in a way that is considered thought-provoking. Customers want to assess and know who they’re doing business with. They want to know if their values are aligned and if your digital services interest them.
Thought leaders can help humanize your agency and make you more recognizable. People are more interested in your business when they engage with thought leaders. Business is conducted between people.
Choose the right social media channels
If you don’t have the resources to do so, it is not worth your time and effort to spread yourself thinly across multiple social media channels. Choose the channels that are most likely to attract your clients based on their location.
Here is a brief overview of some of social media’s most popular channels
LinkedIn.
It is the best platform to share thought leadership with B2B audiences and connect. According to Statista most LinkedIn users are between the ages of 25 and 34. This age group represents 59.1%. LinkedIn’s second largest age group is users between 18-24 years old, which makes up 20,4% of its user base.
LinkedIn is a platform where professionals actively network, look for jobs, recruit candidates for positions and build their own personal brands. This platform is essential for digital marketing agencies to gain a sense of proximity with their clients and to generate leads.
Instagram, a platform that is primarily visual in nature, is a great way to showcase artistic talent. It is important to digital marketing agencies who offer visual content creation. This also gives you the chance to create a unique look and feeling for your brand.
Avoid content that is prosaic and technical when promoting your digital agency on Instagram. Instagram is a great platform for top-of-funnel storytelling. Content should be easy to understand and entertaining.
Instagram can be a lot of a fun for creators. The platform releases new formats of content regularly and allows account owners to exercise their creativity.
The following formats are available:
- Carousels Upload up to 10 slides and tell a visual story.
- Still images: Post photos and illustrations to your profile grid that will remain there permanently unless they are deleted.
- Reels
- Stories (Share photos and videos which disappear after 24 Hours)
X (Twitter)
Twitter allows you to create microblogs. Twitter has a character limit of 280 characters per tweet. This makes it a good place to be for those who want to participate in fast-moving discussions within their industry.
Facebook is one of the largest social platforms, with 2.60 million monthly active users, and 1.73 million daily visitors. It’s a great way to increase brand awareness, as you can connect with others who share your interests and potentially recommend your service. Facebook’s advertising inventory allows you to target users with via paid social.
TikTok
TikTok no longer belongs to teens lip-syncing. It is now an important platform for staying on top of the latest industry trends and discussions. You can also use the material created for TikTok to create Instagram Reels. TikTok is a platform that can be integrated with other platforms, and gives digital marketing agencies the opportunity to dominate short-form videos, which are at the heart of social media.
Monitoring earned media, and social analytics is essential to any social strategy.
Earned media is any content in which other people mention you. Earned media includes PR, reviews and mentions of your business and product on social networks. Knowing about earned media allows you to identify your most active users, hashtags that are used around your brand, or a hashtag you created. It reveals the extent of your reach and influence as well as your digital marketing agency’s reputation.
Social media analytics, on the other hand, measures your campaigns’ success with data. Audience growth rate, engagements and click-throughs are all examples of social media analytics. Social media initiatives may not yield immediate results, but social media analytics can help you determine what content to prioritize and what to avoid. This helps you to channel these insights into greater growth for your business.
Seize an omnichannel approach
Every digital marketing agency employee knows that digital media is more than social media. When promoting your agency, use other digital marketing channels to promote it.
There are many digital marketing strategies that you can use depending on which stage of the sales funnel is most important to you. Here are some digital marketing tactics you can use for each stage:
Awareness
- Blog posts
- Sponsorships
- Info-training videos
- Trade shows, for example. Trade shows are an example of in-person events.
Considerations
- Case studies
- ebooks/guides
- Video marketing
Conversion
- Webinars/online events
- Lead forms
- Consultation sessions
Nurturing
- Email newsletters
- Tips, tricks, and special know-how
It doesn’t matter what combination of strategies you use. They should all work together to reach the same goal: influencing, engaging, and winning as many clients suitable for your business in the most efficient manner possible. Working smart is more important than working hard.
Turn your website into a lead generation
When prospective clients decide to use your services, they will first look at your website. Prospective clients must understand your value when they find your website via organic, paid, and social media activities.
Lead Magnets are a great way to get permission from your clients to continue the engagement. They also help to endorse your agency’s expertise and show prospective clients that they can deliver on what they promise.
Lead magnets are a great way to generate leads, particularly in B2B marketing. Consider placing each lead magnet on a landing page with an email gate that captures the lead’s information. You can nurture and follow-up on leads once you have their contact information.
Use local SEO tactics
One of the best ways to expand your clientele is by building a solid SEO strategy. Discoverability is improved by designing your site for relevant search volumes. By taking a more localized approach, you can consider how to rank your site for the target keywords in your area (e.g. Digital Marketing Agency New York.
Create service pages for every city or region that you serve to appear in search results when businesses use those keywords. Google My Business is also required to make your business more discoverable. You can also optimize your Google My Business Page by encouraging testimonials from customers. This will help you achieve the highest organic search rankings.
Leverage noncompetitive partnerships
Referrals can be a powerful tool for generating new business. It’s widely known that people trust recommendations from people they are familiar with. Building relationships within and around your business field is crucial to boosting your promotional efforts.
Partnerships that are non-competitive and worth developing include
- Freelancer
- Influencers
- Vendors and sales executives
- Former employees
Ask them for testimonials and/or references. This will give you the motivation to create new business channels.
These seven ways to promote your digital marketing agency are proven and will increase your visibility on the market, and help you align yourself with lucrative business opportunities.
It can be hard to tell if your promotion efforts have paid off when you are constantly switching between projects and responsibilities.