The inception of Google AdWords revolutionized the world of online marketing. AdWords for the video took things a step further by simplifying the creation of video campaigns for YouTube marketing. YouTube is the Number Two search engine in the world, second only to Google. More and more businesses realize the importance of incorporating this video platform into their marketing strategies.
Below are 30 statistics that will give you insight into how marketers leverage the YouTube advertising platform.
YouTube Marketing Statistics
- More than a million advertisers are using Google’s AdWords system, most of which are small businesses.
- A third of all online activity is spent watching videos.
- YouTube has more than 1 billion users.
- YouTube is localized in 75 countries and available in 61 languages.
- Half of all YouTube views are on mobile devices.
- 1 Billion average YouTube mobile video views per day
- Every Day 100 Million Internet Users Watch An Online Video
- 45.5% Of Internet Users View At Least One Video Online Over A Month
- The Average Internet User Is Exposed To An Average Of 32.2 Videos In A Month
- An Average User Spends 16 Minutes and 49 Seconds Watching Online Video Ads Every Month
- Advertisers spent 5.6 billion on YouTube marketing in 2013
- 80% Of Your Online Visitors Will Watch A Video, While Only 20 Percent Will Read Content In Its Entirety
- The average length of the most-viewed YouTube videos is 31-120 seconds.
- 45% Of Viewers Will Stop Watching A Video After 1 Minute & 60% After 2 Minutes
- 50% Of Users Watch Business Related Videos On YouTube Once A Week
- Videos Increase People’s Understanding Of Your Product Or Service by 74%
- 80% Of Internet Users Remember The Video Ads They Watch Online
- 75% Of Users Visit The Marketer’s Website After Viewing A Video
- 26% Of Internet Users Look For More Information After Viewing A Video Ad
- 22% Of Internet Users Visit The Website Named In A Video Ad They Viewed
- After Visiting A Video Ad, 12% Of Viewers Purchase The Specific Product Featured In The Ad.
- Website Visitors Are 64% More Likely To Buy A Product On An Online Retail Site After Watching A Video.
- 90% Of User Say That Seeing A Video About A Product Is Helpful In The Decision Process
- The average sales order value for visitors referred by YouTube is $37.63
- Top YouTube creators were found to be more popular than mainstream celebrities among U.S. teenagers.
- 98 of AdAge’s Top 100 advertisers have run campaigns on YouTube and the Google Display Network
- Over 700 YouTube videos are shared on Twitter each minute.
- 100 million people take a social action on YouTube (likes, shares, comments, etc.) every week
- Millions of subscriptions to YouTube happen each day. (Subscriptions allow users to connect with a business/person/user they are interested in and keep up on their activity on the site)
- YouTube Videos from the top 25 consumer electronics brands were shared 134 million times in 2013